Digital Entrepreneurship for Women
This course is designed to empower women with practical digital entrepreneurship skills using only a mobile phone. Learners will explore business idea development, digital branding, social media selling, customer communication, and mobile banking solutions to start and run a small online business confidently from home. The course is ideal for women seeking financial independence, home-based income, or small business launch through digital platforms.
12 Weeks
4 Hours
Course Incharge
Haris Alam
📋 Prerequisites
✓ Minimum Matriculation or equivalent. Having a Personal Computer (with average specifications). Able to read, write and understand the English language
📖 Course Description
This course is designed to empower women with practical digital entrepreneurship skills using only a mobile phone. Learners will explore business idea development, digital branding, social media selling, customer communication, and mobile banking solutions to start and run a small online business confidently from home. The course is ideal for women seeking financial independence, home-based income, or small business launch through digital platforms.
What You Will Learn
By the end of this course, participants will be able to:
Understand digital entrepreneurship concepts
Select profitable business ideas suitable for women
Create and manage social media business pages
Design branding content using mobile tools
Handle customers professionally through digital channels
Market products organically on social platforms
Set up mobile payments and delivery systems
Launch a live mobile-based business
Course Outline
Introduction to Digital Entrepreneurship
- →What is digital entrepreneurship?
- →Opportunities for women in online business
- →Identifying business ideas (product/service)
- →Selecting target customers
Facebook & Instagram Business Setup
- →Facebook business page creation
- →Instagram business account setup
- →Linking Instagram with Facebook
- →Understanding basic page settings
Canva Mobile – Design Basics
- →Introduction to Canva mobile app
- →Logo design basics
- →Post and banner design
- →Using templates and brand colors
Digital Branding & Page Optimization
- →Importance of digital branding
- →Writing bios and business descriptions
- →Profile optimization
- →Highlights and visual consistency
WhatsApp Business & Customer Handling
- →WhatsApp Business setup
- →Creating product catalog
- →Auto replies and greeting messages
- →Professional customer communication
Digital Communication Tools
- →Email communication basics
- →Facebook Messenger handling
- →Using Zoom for meetings and order discussions
- →Managing online orders professionally
Social Media Marketing (Organic)
- →Facebook & Instagram marketing basics
- →Product promotion strategies
- →Reels, stories, and organic selling
- →Audience engagement techniques
Payments, Delivery & Business Launch
- →Mobile banking setup (Easypaisa, JazzCash, SadaPay)
- →Payment collection methods
- →Bykea delivery setup
- →Live business setup and launch
📊 Grading Criteria
| Component | Percentage |
|---|---|
| Quizzes | 20% |
| Class Participation / Attendance | 15% |
| Projects | 25% |
| Final Projects | 40% |
| Total | 100% |
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