Daraz Ecosystem
structured, hands-on training,Daraz Marketplace, launch, manage, and grow a professional Daraz seller account.
12 Weeks
4 Hours
Course Incharge
Ammad Alam
📋 Prerequisites
✓ Minimum Matriculation
📖 Course Description
This course provides structured, hands-on training in selling and managing products on the Daraz Marketplace. Learners start with Daraz-specific product hunting and market validation, then move through seller account setup, product listing optimization, order processing, logistics, inventory management, marketing, advertising, and scaling. By the end of the course, students will be able to launch, manage, and grow a professional Daraz seller account.
What You Will Learn
Identify and validate profitable products for the Daraz marketplace
Create and manage a professional Daraz seller account
List and optimize products for visibility and conversions
Manage orders, logistics, inventory, and returns
Use Daraz marketing and advertising tools effectively
Optimize store performance and scale sales sustainably
Course Outline
E-Commerce & Daraz Fundamentals
- →Introduction to e-commerce in South Asia
- →What is Daraz & how the marketplace works
- →Daraz seller types (Individual vs Brand)
- →Commission structure, fees & payment cycles
- →Overview of Daraz Seller Center
- →Assignment 01
Seller Account Setup & Store Optimization
- →Daraz seller account requirements
- →Step-by-step seller registration
- →Store profile and branding optimization
- →Seller Center dashboard walkthrough
- →Seller policies and common violations
Product Research & Sourcing
- →Identifying winning products for Daraz
- →Market demand & competition analysis
- →Pricing strategies for Daraz
- →Product sourcing (local & wholesale)
- →Profit margin calculation
- →Quiz 01
Product Listing & SEO Optimization
- →Product title & keyword research
- →Writing high-converting product descriptions
- →Image & video optimization standards
- →Category selection & product attributes
- →Daraz listing SEO best practices
- →Assignment 02
Logistics, Orders & Inventory Management
- →Daraz logistics models (DBS vs Own Shipping)
- →Inventory planning & stock management
- →Order processing & confirmation workflow
- →Packaging and dispatch standards
- →Returns, refunds & cancellations handling
Daraz Marketing & Promotions
- →Daraz campaigns (11.11, 12.12, etc.)
- →Flash sales & bundle strategies
- →Vouchers, discounts & pricing tactics
- →Campaign preparation checklist
- →Quiz 02
Daraz Advertising & Analytics
- →Introduction to Daraz Sponsored Ads
- →Keyword ads & product ads
- →Budget planning & bidding strategies
- →Reading ad reports & analytics
- →Optimizing ads for better ROI
Scaling, Customer Service & D-Mall Overview
- →Customer service excellence & communication
- →Handling reviews, ratings & seller score
- →Scaling product catalog and operations
- →Automation tools & workflows
- →Long-term growth strategy
- →Introduction to Daraz Mall (D-Mall)
- →Marketplace vs D-Mall
- →D-Mall eligibility, onboarding & benefits
- →Final Project
- →Launch or optimize a Daraz seller account
- →Product research → listing → logistics → marketing → scaling plan
- →Performance optimization & growth roadmap
📊 Grading Criteria
| Component | Percentage |
|---|---|
| Quizzes | 20% |
| Class Participation / Attendance | 15% |
| Projects | 25% |
| Final Projects | 40% |
| Total | 100% |
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