🏫 E-Marketing

Content Writing

Content Writing & Copywriting Course - SEO, AI Tools & Freelancing on Upwork/Fiverr

Duration

12 Weeks

Weekly Hours

4 Hours

Course Incharge

Haris Alam

📋 Prerequisites

✓ Minimum Matriculation

📖 Course Description

This course is designed to help learners master the art and science of content writing in today’s digital world. It covers content fundamentals, copywriting, SEO-friendly writing, AI-assisted writing, and portfolio building. Through continuous practice, assignments, and feedback, students will learn how to write clear, engaging, and purpose-driven content for blogs, websites, social media, and professional use.

What You Will Learn

Fundamentals of content writing and content marketing

Different types of writing used in professional careers

Copywriting techniques for marketing and ads

SEO-friendly writing and keyword research

Writing for blogs, websites, PR, and social media

Using AI tools like ChatGPT ethically for writing

Content optimization and readability improvement

Building a professional portfolio and finding clients

Course Outline

Fundamentals of Content Marketing

→What is content and content marketing
→Types of content marketing
→Writer mindset and basic skills
→Case studies and common mistakes
→Content writing scope and career paths

Types of Content Writing

→Blog writing
→Copywriting vs content writing
→Email writing
→Social media writing
→Creative, technical, academic & PR writing
→CV writing and profile building

Copywriting Mastery

→What is copywriting and why it matters
→Copywriting vs content writing
→Popular copywriting models
→AIDA model and practical application
→Writing persuasive marketing copy

Social Media & PR Writing

→Social media copywriting and ad copy
→Best copywriting formats and techniques
→PR writing: news writing, press releases, statements
→Feature writing and website content

Content Creation Process & Editing

→Content planning and structure
→Brainstorming and research techniques
→Paraphrasing and rewriting
→Proofreading and editing
→Grammar and plagiarism checks

SEO-Friendly Content Writing

→SEO fundamentals for writers
→Search intent and keyword types
→Focus keyword & LSI keywords
→Keyword placement and density
→Meta titles and meta descriptions
→Keyword research (free & paid tools)

Content Optimization & AI Writing

→Content optimization techniques
→Improving readability score
→User-friendly and engaging content
→Using AI tools (ChatGPT) for writing
→Ethical use of AI in content creation
→Prompt writing for better AI outputs
→Quiz

Portfolio Building & Final Project

→What is a content writing portfolio
→Portfolio platforms and best practices
→Client hunting strategies
→Freelance and long-term job opportunities
→Final content writing project submission

📊 Grading Criteria

Component	Percentage
Quizzes	20%
Class Participation / Attendance	15%
Projects	25%
Final Projects	40%
Total	100%

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